Princeton, NJ – February, 2010 – Miele, the German family owned and operated manufacturer of superior-quality appliances, introduces a new addition to their legendary family of vacuum cleaners. The mighty S2 Series debuts three new models: Olympus, Delphi and Titan. These very lightweight, yet robust canister vacuums feature Miele’s incredibly powerful Vortex Motor System™, a super efficient AirClean™ filtration system and start at an inviting retail price - $349.
“The S2 series is perfect for our first-time buyers,” says Paul McCormack, Senior Marketing Manager for Miele. “The S2 Olympus, Delphi and Titan provide exceptional cleaning performance, road tested Miele quality, AirClean™ filtration, nimble handling and remarkably quiet operation at an outstanding value.”
Several convenient features are seamlessly integrated into the vacuum such as large foot switches, a 29-½ foot operating radius and an intuitive rotary power selector. The all new combination carpet / smooth floor tool was specifically designed for the S2 Series with a FiberteQ glass fiber-reinforced polymer base making it extremely lightweight and quiet. The transition from hard flooring to carpeting is particularly smooth and convenient. The S2 can easily handle the switch from hard floors and low and deep pile carpeting, to upholstery, cushions and even drapes.
The stainless steel telescopic suction tube can be parked in an upright position during breaks in vacuuming in a fitting location between the on/off and cable rewind controls. The onboard VarioClip™ tool conveniently holds an upholstery nozzle, crevice tool and dusting brush for special cleaning tasks. Another attractive feature of the S2 is the machine’s “silence setting” that makes the vacuum incredibly quiet during operation.
The S2 Series is engineered with an advanced AirClean™ filtration system, one of the most advanced on the market. The 9-layer unique filtering dustbag has a large capacity and allows 25 percent longer usage compared to the previous generation. The bag is extremely tear-proof and allows hygienic handling and removal. A motor protection filter and active HEPA-filter (standard on the S 2180 Titan model) complete the system.
Like all products from Miele, the S2 is built to a rigorous 20-year life design model… a Miele unique quality standard. In practice, this means that the machine must withstand a 1,000-hour endurance test before production can begin. A number of other critical tests are performed including a threshold test, a cable rewind test and a free fall test to ensure the durability of the machine and its components. All Miele vacuum cleaners – every single one – are tested before leaving the factory to ensure perfection. This steadfast commitment to quality and ultimate customer satisfaction is truly Miele-unique. And Miele offers a 7-year motor warranty.
Product Details:
Each S2 vacuum in the series is customized for specific home flooring needs – outfitted with the right tools to provide ultimate cleaning performance.
Mostly Smooth Floors / Some Area Rugs
S2120 Olympus (Lotus White): $349
- The Olympus comes with Miele’s Classic Combination Carpet / Smooth Floor Tool. This vacuum is designed for homes with mainly hard, smooth flooring surfaces and low pile area rugs. The floor tool easily switches position to move quickly from smooth floors to rugs with the flip of a foot switch and does not have rotating brushes that is typically required to groom deeper pile carpeting.
Wall-to-Wall Carpets
S2120 Delphi (Lotus White): $549
- The Delphi’s powerful, yet gentle Electro Comfort mid-size electrobrush effectively moves and separates carpet fibers for deep cleaning wall-to-wall carpeting. Convenient controls within a deluxe handle let the user turn the rotating brush on and off to transition from carpet to smooth flooring or low pile area rugs. This vacuum is ideal for homes with mostly medium to high pile carpets.
Deluxe – All Around Cleaning Performance for All Surfaces
- S2120 Titan (Chili Red): $649
- The Titan is the fully loaded member of the S2 series and comes standard with a HEPA filter. Two deluxe tools allow for all-around cleaning in just about any home environment. Titan comes with both a Parquet Floor Tool and Electro Comfort mid-size electrobrush (with deluxe handle controls for convenient transitions), perfect for medium to high pile carpets, area rugs and all smooth flooring.
About Miele
There are only a few brands in the world that have sustained their vision, traditions and quality for more than a century. Fewer still that can claim consistent family ownership and international brand name integrity. And only one that is recognized for creating the world’s most innovative appliances. Founded in 1899 with a single promise of Immer Besser, a German phrase meaning Forever Better, Miele has dynamically grown to become the world’s largest family-owned and operated appliance company with over 16,000 employees in 44 countries.
As a premium appliance brand represented on all five continents, Miele is steadfastly committed to the highest quality, performance and environmental standards. The company’s innovative heritage, state-of-the-art design and engineering aesthetic have inspired comparison to other German brands synonymous with innovation: Mercedes-Benz and BMW.
Miele’s range of exceptional consumer appliances includes: vacuum cleaners; laundry systems; rotary irons; dishwashers; built-in convection, speed and steam ovens; cooktops; ventilation hoods; refrigeration, wine storage units and coffee systems. In addition, Miele Professional offers commercial cleaning equipment such as laboratory glassware washers, industrial parts cleaning systems, dental disinfectors and commercial wet cleaning systems.
For more information, consumers and design professionals can call 800.843.7231, email moreinfo@mieleusa.com, log on at mieleusa.com or visit one of Miele’s modern product showrooms in Beverly Hills, CA; Boca Raton, FL; Chicago, IL; Dallas, TX; Princeton, NJ; New York, NY; Wellesley, MA; San Francisco, CA; Scottsdale, AZ and Seattle, WA.
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Miele, Inc.
Captions:
S 2120 Olympus
S 2120 Delphi
S 2180 Titan
Lightweight
S2 Accessories
Note to the editor: No royalties if Miele is stated as source
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